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This season’s standouts.

BlackStrap Daily Tube Neck Gaiter  #color_scribble larkMan pulling a BlackStrap Daily Tube neck gaiter up over his face, with a mountain peak in the background #color_scribble lark
Color+19
Men's Brackish Hoodie BlackStrap #color_sharktooth joryPerson wearing the BlackStrap Brackish sun Hoodie in a blue kayak with 'Kokopelli' branding, surrounded by rocks and water. #color_sharktooth jory
Sale price$69.99
Color+3
Women's Brackish Hoodie BlackStrap #color_stratusSide profile of a woman walking near an alpine lake wearing the BlackStrap Women's Brackish Long Sleeve Hoodie with hood up #color_stratus
Sale price$69.99
Color+3
BlackStrap Men's Evap Short #color_sharktooth joryBlackStrap Men's Evap Short #color_sharktooth jory
Sale price$69.99
Color
BlackStrap Women's Evap Short #color_slash spruceWomen hiking at the lake wearing the BlackStrap Women's Evap Short with the Brackish Sun Hoodie #color_slash spruce
Color
Men's BlackStrap Aspect Tee Shirt #color_smolderedMan pouring water over his head while standing in a mountain creek wearing the BlackStrap Men's Aspect Tee #color_smoldered
Color+1
Women's BlackStrap Aspect Hoodie #color_spruceWoman setting up a tent wearing the BlackStrap Women's Aspect Hoodie Long Sleeve #color_spruce
Color+3

Zoë Vernon

Instagram: @ZOEFLOWEEE

Home Town: Bellingham, WA

First Mountain: Mt. Baker

Bellingham, WA born and raised, Zoë Vernon is one of those riders who lives and breathes the sport. A Mt. Baker legend, Zoë is on-hill nearly every day of the season. Her career has spanned from Natural Selection Tour stops and filming video parts to commercial fishing in Alaska. Both an experienced backcountry rider and an aspiring guide, Vernon is calculated with her approach to the steep lines she takes on. Her joy for the sport, and willingness to share her stoke is truly a gift to snowboarding. Look out for Zoë in any banked slalom competition in the PNW, she’ll be the one on the podium.

What’s the reason you started skiing?

In my home county, Mt. Baker gives all the 5th graders a free season pass, so my dad got me geared up and started on the board. We weren’t a skiing family, but I did the ski bus program throughout middle school, and once I could drive I was fully hooked.

If you weren’t a pro skier, what would you be doing?

Oh that's hard to say. Hopefully not a 9-5. Maybe I would have been able to dedicate more time to art and found a path in that.

Top tip for staying healthy?

Listen to your body, eat what feels nourishing, stretch, get plenty of sleep, have a passion.

What’s the last book you read?

The Omnivore’s Dilemma by Micheal Pollan.

What are 3 things you can’t leave home without?

Art kit, coffee mug, wicker basket to hold all the things.

You could have one superpower, what would it be?

To fly, duh.

What’s your favorite trick to do?

A feel good method.

Where’s your favorite place to travel?

The Olympic Peninsula in Washington.

What’s your favorite BlackStrap product? 

The Expedition Balaclava.

What’s your favorite thing about riding for BlackStrap?

The stoke behind the company for snowboarding and drive to support the progression.