OUR STORY

GROUNDED IN INNOVATION, DRIVEN BY OUR PASSION FOR ADVENTURE

We are a mountain-lifestyle brand that embodies the spirit of nature. We live to embrace the journey and get lost in the moment. From snow to sand and everything in between, we're your partner in the relentless pursuit for getting after it.

Abe Shehadeh

HERITAGE

On January 8th, 2008 Abe Shehadeh officially launched BlackStrap Industries Inc, a small collection of winter facemasks. What began as an idea to elevate Abe's experience on the mountain has evolved into a company with a mission to improve everyone's experience in the mountains. From 2008-2010, in true entrepreneurial spirit, Abe did what any founder would do: hit the pavement, pioneering the brand from mountain-to-mountain and shop-to-shop. As a result, what began in the beautiful town of Bend, Oregon has now grown into a full-fledged commitment to being a profound leader in the outdoor industry. To this day, BlackStrap continues to be independently owned and operated.

OUR VALUES

Innovation

INNOVATION

We aim to bring innovative products to market with a mindful approach that focuses on quality and reliability.

Dedication

DEDICATION

We are as committed to our work as we are to our passion for the outdoors.

Community

COMMUNITY

We are inclusive and active in our support for like-minded outdoor communities.

STEWARDSHIP

We are stewards of protecting our love for the outdoors. We pride ourselves on responsible supply chain practices.

RESPONSIBLE SUPPLY CHAIN

Our commitment to manufacturing responsibly sets the industry standard for product quality and sustainability. With recycled packaging, water based non-toxic inks, ethical cut and sew facilities, we take a hands-on-approach to product research and development to minimize our environmental footprint.

Our commitment to protecting our wild places

PROTECTING OUR WILD PLACES

As a company based in Bend, OR, the outdoor recreation capital of the West, we appreciate the recreational resources provided by the mountains, waterways & deserts more than most. We proudly participate in a number of initiatives that we believe usher a responsible message regarding sustainability, land-use and long term planning for a healthier Earth.