Meet The Team: Maggie Voisin

The Whitefish, MT native Maggie Voisin has been skiing since she could walk and taking medals home since she was old enough to compete. A three-time Olympian, seven-time X-Games medalist,...

Read more
Meet The Team: Mark Abma

Hailing from Pemberton, BC, Mark Abma is an absolute legend of the freeskiing world. From filming with Poor Boyz Productions, Matchstick, to Warren Miller, Mark has over 20 iconic film...

Read more
Pre-Season Prep: Essential Tips for Skiers & Snowboarders

When the snow starts falling and the lifts start turning, the last thing you want is to be unprepared. Get ready for the winter season and avoid last-second gear panic...

Read more
What to Wear Skiing & Snowboarding

To fully enjoy a day on the snow, having the right gear is essential. In this guide we’ll cover all the essential gear for keeping the vibes high whether you're...

Read more
Cover Your Bases: A Guide to Base Layers

Your Guide To Base Layer Perfection When it comes to getting after it in the outdoors, one essential piece of gear often overlooked is the base layer. A good base layer...

Read more
The Ultimate Guide to Choosing The Right Balaclava for Your Outdoor Adventure

What is a Balaclava: A Powerful Tool for Outdoor Adventures  A ski mask, a face mask, a head covering - these are just some of the names associated with the...

Read more
Couloir Party With Claire Hewitt-Demeyer

I met up with BlackStrap athlete Corey Van Aken and photographer Cooper Long out in Colorado, they didn’t hesitate to bring me out to their favorite zone. Corey and Cooper...

Read more
Meet The Artist: Erik Abel

  Bold colors, geometric patterns, and botanical profiles capture the eye in Erik Abel’s artwork. Inspired by his love of the ocean, surfing, and travel, Abel’s work articulates the spirit...

Read more