F1rst Chair Project: Building Resort Hype Across The Nation

"BlackStrap pulls through with swag for our guests!  In a year where we were watching the skies unsure of when opening day would be, the F1rst Chair Project tubes rewarded those who faithfully watched and waited for our opening day announcement. Thank you BlackStrap for hooking it up!  We appreciate you, including us!" - Alicia Etcheverry  Pine Creek, WY

Each Fall around the world, skiers, snowboarders and snow sport enthusiasts wait in anticipation for the temps to drop, the snow to fall from the sky or snow guns and the lines on lifts, rope-tows and pomas to start spinning. The BlackStrap F1RST CHAIR PROJECT celebrated the annual kickoff to the snow season by bringing extra stoke to opening days across North America. 

BlackStrap wanted to welcome back and say thanks to our loyal Resort Partners and their die hard customers to the 2021-22 with a special gift for the earliest risers on the resorts respective opening day. Working directly with more than 50 resorts across North America BlackStrap supplied a custom 1-off Single Layer Tube to the first 50 individuals in line on opening day. Each Tube is USA Made and features a custom graphic and logo work for each resort.  

More than 3,000 loyal skiers & snowboarders from coast to coast scored this exclusive keepsake from their home resort for just showing up and supporting their local resorts and communities.  

Photo by Brianna Kraft

With the resounding success and stoke that reverberated off of chairlifts from Appalachian Mountain Resort, NC to Brighton UT, and  all the way to Hoodoo, OR we are excited to grow this program to include even more locations for the 2022/23 Snow Season as well as launching the F1RST CHAIR giveaway for our resort partners that service lift access Mountain Bike Parks for Summer 2022!

 “We had so much fun participating in the F1rst Chair Project. We love the quality of BlackStrap products, and our first skiers and snowboarders at rope drop were stoked for the limited Snowshoe edition Tubes!” - Calista Hogan  Snowshoe Mountain, WV

 “The F1rst Chair Project neck tubes were a massive hit at Red Lodge Mountain. People were lined up a half hour early at the Triple Chair. It’s been really cool to see them still being worn around the mountain today!” - Jack Moore  Red Lodge Mountain, MT

 “The F1rst Chair Project immensely added to the hype of our opening day crowd as they eagerly awaited boarding the gondola for the first time this winter. The team at BlackStrap was incredibly supportive and had great communication throughout the project. We were excited to partner with BlackStrap for the F1rst Chair Project, and look forward to partnering with them again in the near future." - Gus Colburn  Silver Mountain, ID